Will Instagram Photos of your child appear on pornography sites? Even Kim Kardashian Has something to say! I’m with the Kardashians!
That means that a hotel in Hawaii, for instance, could write a check to Facebook to license photos taken at its resort and use them on its Web site, in TV ads, in glossy brochures, and so on — without paying any money to the Instagram user who took the photo. The language would include not only photos of picturesque sunsets on Waikiki, but also images of young children frolicking on the beach, a result that parents might not expect, and which could trigger state privacy laws.
So what’s to stop them from licensing pictures of your 14 year old daughter to a site that is softcore pornography? NOTHING. Instagram can make your daughter a porn star overnight with it’s terms of service as released earlier this week!
So Instagram photos can appear on 3rd party ads? Where? On Instagram? On 3rd party websites? We’ve all seen the ads that look like our friends photos but we click through and it’s something else.
“Stock Photos” are a lucrative business. People pay a lot of money to license photos and now they don’t have to pay you that money. They pay instagram but wait there’s more, much more!
Even minors are subject to the new terms: “If you are under the age of eighteen …. you represent that at least one of your parents or legal guardians has also agreed to this provision.” Users can’t opt out of the new provisions. The only way to avoid them is to delete your Instagram account altogether.
Ad displays can be based largely on cookies and tracking what you surf. Ad networks count on this data to cater ads to you. So how long is it before an advertiser ad featuring YOUR child’s picture from Instagram appears on a pornography or adult themed website? Though the ad itself may be G-rated, the advertising algorithm that determines revelevance may display the ad on adult sites, or adult themed sites, meaning your child is appearing to those who are surfing pornography. It can happen, there are normal ads served up on pornographic websites. If Instagram is sub-licensing your photos, they could appear…anywhere. And they won’t keep tabs on third parties who could in turn sub-license them out even further, legally or illegally, also allowing them to be doctored, altered, or otherwise used, especially on advertising on adult themed sites.
Guess what? Instagram can say they control how and where the pictures are served up, the ads displayed etc but they really do not especially if they sublicense them out to a third party, it’s all handled by software, algorithms, and collection of personal information of the surfer. A photo of your child an appear on a website about pornography without Instagram even knowing. Intsagram photos could even be used to LURE children away by a picture of their friends on a banner that leads to a child predator chatroom or website.
Hammering the point home, Instagram changed the current language about users granting a “limited license” for use of their content. The new terms make it a “sub-licensable” agreement, again making it clear that Instagram can give content to third parties. It could, for instance, let a major retail chain buy Instagram photos of people shopping in their stores to run in an ad.
So do I want my kid’s Christmas Morning photo in their pajamas to appear on Victoria Secret’s circulars in my neighborhood? Do I want my kid exploited by Instragram?
It’s time to take action folks. Wake up.