Response: Is Showrooming Rude – Don’t Bloviate, Innovate!
http://consumerist.com/2012/11/12/is-showrooming-rude-or-just-part-of-doing-business/
I was just at Staples pricing out a Bluetooth 3.0 Nano Connector, Bluetooth Keyboard and Mouse. Total Cost: $140.00
Amazon Equivelents (observe retail values, keyboard same exact product) $56.99
Why not change the supply to sales floor chain? The mail service changed when the Pony Express gave way to a more “modern” way to deliver messages, music delivery changed with the advent of Itunes, and it’s forerunner, Napster. Why not the whole of retail itself?
Which one am I going to buy?? I don’t consider it rude, I consider it “sharp shopping”.
Amazon Wish List on left, Staples In-Store Products on the right during a “Showrooming visit” – maybe Retail needs a complete model change from manufacturing to store salesfloor to compete instead of blaming showrooming. – A novel thought. All those rants about showrooming, amazon needing to charge sales tax…don’t bloviate…innovate!
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