Falling McDonalds Profits – the Bertuca Organization Reporting Presented
The Wall Street Journal published an article on falling McDonalds profits and corporate’s desire to improve customer service:
I have been blogging about it over the last year:
I have emailed Jeff Stratton from McDonalds regarding the Bertuca Organization as a case study of things gone wrong at McDonalds. Lest he be Bertuca’d.
You may wish to review my blog series on Bertuca Organization, a McDonalds Franchisee. I have included the links here. They are generally the most non responsive uncustomer friendly operation I’ve ever seen and my bad experiences always turn out to be a Bertruca restaurant McDonalds. Read from the bottom up and you go from being refused service to a meal card being sent without any apology from the Franchisee. Yes, denial of service at a McDonalds. Your franchisees flush your profits down the drain. I understand the real estate model but the bottom line is if a restaurant is not successful, the real estate model goes down the drain. You are only as strong as your weakest link.
I know customer complaints are handled through a different channel but if McDonald wants insight into why profits are down and wants to improve operations, my blog may be of good insight, lest you be Bertuca’d.