Beyonce Tickets Sell Fast in Nashville
This is a response to an excellent article by Nate Rau of the Tennessean:
Fans who waited until Monday to vie for tickets to Beyoncé’s May concert at Nissan Stadium are starting at the back of the line.
Beyoncé made tickets available one week ago to members of her fan club — which she calls the BeyHive — and American Express credit card holders. Second-hand ticket prices were listed for as high as $10,400 on StubHub.com on Friday.
In an age where piracy & ticket scalpers / resellers reign supreme it’s important for an artist to be able to have some value added proposition for the fans, so I think what Beyonce did here was good. I would rather see a substantial number go to fans than ticket resellers / scalpers which is what the alternative is – even when a huge number of tickets go on sale publicly, a big number end up on Stubhub, where ironically, they get marked up 10x and then 2 hrs to show time they get marked down so resellers don’t get burned – and by then it’s often too late for fans to make their plans. So in that sense I think what Beyonce did is good. It’s a good business decision and good fan service. Value added access to tickets in the pre-sale is one good way to ensure that fans get a hold of the tickets.
I commend Beyonce’s business sense and adding some value for her biggest fans so they can bypass the scalpers and resellers.
I wrote Mr. Rau the following:
Hi Mr. Rau: